Duration:
2 Months
Role:
Product Designer
Overview
1890 Palm Spirit is a palm spirit brand by Quench Beverages. The objective of this project was to develop a label design that presented the product as refined and premium while retaining a connection to its heritage.
Design Approach
The creative direction explored how familiar cultural and natural references could be incorporated into a more polished packaging design. The aim was to give the product a distinct presence through a considered combination of typography, colour and symbolism.
Palm and eagle motifs informed the visual direction, helping connect the product to its origins while reinforcing a sense of character and distinction.
Visual Development
The label design explored a deep, restrained colour palette alongside carefully considered typography and metallic accents. These elements were arranged to establish a clear hierarchy, allowing the product name and key information to remain prominent without overwhelming the composition.
Particular attention was given to how the design balanced decorative elements with essential product details, ensuring the label communicated both the product's character and its practical information.
The design was also developed across three product variants including thr Clear, Mature and Grand Mature, requiring a consistent visual language that could be applied throughout the range.
Outcome
The resulting label direction positioned 1890 Palm Spirit through a balance of heritage-inspired symbolism and contemporary refinement. The project brought together product storytelling, visual hierarchy and packaging considerations to create a cohesive presentation across the range.
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